Earlier this year we began work on a brand that only had a logo and needed some help shedding a little light on what the rest of the brand will look, sound, feel and behave like.
We dove head first into a complete website overhaul picking new typography, assigning primary and secondary colors, and re addressing brand voice (how the organization will communicate to its participants). This event which once seemed like a fishermen only fundraising event has changed its messaging to be inclusive, exciting, and multi-faceted.
Pat Morris and her Pan-Mass Challenge team is determined to make the third annual Hook-A-Cure event the most successful yet. We are working hard to spread the word. Check them out and join them this July: hookacure.org. Together we can cure cancer!